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University of Delaware

BUAD 302: Marketing Research

Business Administration (BUAD)In Person

Credits

3

Mode

In Person

Tuition

$5,263

Course Description

Focuses on the marketing research process as an aid in marketing decision making. Defining marketing problems, identifying marketing information needs, developing methods to gather information, and applying research results to marketing problems.

Prerequisites

  • BUAD301
  • MISY262
  • MISY160 or CISC101
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