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Buffalo State University
BUS-320-1006: Principles of Marketing
BusinessOnline
Professor
Christine Lai
Credits
3
Mode
Online
Tuition
$3,084.3
Course Description
A review of basic concepts, principles, and strategies used in the marketing of product offerings. Marketing involves understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a value proposition by which the organization can attract, keep, and grow targeted consumers. .
Course Reviews
Reviews coming soon.