Back to courses

Buffalo State University

BUS-320-1006: Principles of Marketing

BusinessOnline

Professor

Christine Lai

Credits

3

Mode

Online

Tuition

$3,084.3

Course Description

A review of basic concepts, principles, and strategies used in the marketing of product offerings. Marketing involves understanding consumer needs and wants, deciding which target markets the organization can serve best, and developing a value proposition by which the organization can attract, keep, and grow targeted consumers. .

Report credit transfer (coming soon)Write a review (coming soon)Visit Course Page

Course Reviews

Reviews coming soon.