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CT State Community College

BMKT 2070: Consumer Behavior

BMKTOnline Asynchronous

Professor

Steiz, Susan I.

Credits

3

Mode

Online Asynchronous

Tuition

$949

Course Description

This course builds a useful conceptual framework that both enhances understanding and permits practical application of consumer behavior principles to marketing strategy. Discussion focuses on the consumer as an individual, consumers in their social and cultural settings, the consumer decision-making process, and consumer behavior and society.

Prerequisites

  • BMKT 2070 requires a C- or higher in BMKT 2010.
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