Course Description

Explore fundamental principles, frameworks and strategies underpinning international marketing endeavors including market selection, entry and expansion. Assess environmental and operational complexities of marketing internationally via evolving media formats and digital platforms. Examine the standardization versus customization of marketing strategies across national markets. Develop conceptual understanding and practical skills through real-world experiential learning scenarios, enabling students to design and execute effective international marketing strategies.

Prerequisites

• BUAD 100 or BUAD 301

Course Reviews

Reviews coming soon.